Press kit

RouteRush

Gamified run & ride tracking for iOS

What it is

RouteRush turns running and cycling into territorial conquest. Close a loop on a run and the ground inside it becomes yours, drawn on a 3D night map of your city. Territory earns Rush Points, Rush Points decide weekly leagues, and everything you hold can be contested by anyone who runs your streets. An AI coach, Boldi, speaks during the run — about your pace and the ground ahead — and stays quiet the rest of the time. RouteRush is free to start on iOS 18+, in six languages, built by independent developer Fethi Omur in Turin, Italy. Pro and Ultra are optional subscriptions for more Boldi: text chat and a coached run a month on Pro, spoken coaching on every run with Ultra.

Fact sheet

Name
RouteRush
Platform
iOS 18 or later, iPhone
App Store
RouteRush: Run & Conquer
Price
Free to start. Two optional subscriptions, Pro and Ultra, each sold weekly, monthly or yearly and priced per storefront
Developer
Fethi Omur — independent developer, solo
Website
routerushapp.com
Press contact
support@routerushapp.com
Instagram
@routerushapp
TikTok
@routerushapp

Brand assets

RouteRush logo, white script R on transparentLogo · PNG 512 RouteRush app iconApp icon · PNG 512

Screenshots

Map modes over 3D New York: Heatmap, Territory, Routes, AtlasMap modes Run summary with route, stats and earned Rush PointsRun summary Weekly cohort league: tier, Rush Points, weekly rank and reset countdownLeagues Leaderboards on the League tab: Silver II, thirty players, promotion zone and reset countdownLeaderboards Territory over New York at night: claimed areas in rival colours, with runners ringed gold for Ultra and cyan for ProTerritory What Boldi said during a run, timestamped, in the run summaryBoldi coach

Video

Frame from the hero flight: territory claims over Turin at nightHero flight · MP4 · 14s · 8MB

Founder

Fethi Omur

Fethi Omur is an independent iOS developer based in Turin, Italy. RouteRush is a solo project — design, code, the map engine and the Boldi coach are one person's work.

One-liner

RouteRush is an iOS app that turns running and cycling into territorial conquest — close a loop on a run and the streets inside it become your territory.

Usage

Everything on this page may be reproduced for articles, reviews and videos about RouteRush. Please don't stretch, recolour or add effects to the logo, and don't imply endorsement. For anything else — interviews, early builds, higher-resolution assets — write to the press contact above.